Jun 27, 2022
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Marketing and continuous optimization: Machine-learning marketing quickly integrates and activates disparate data environments and steers marketing solutions toward revenue-generating campaigns. Continuous Shadow Making testing through multi-armed bandit experimentation mathematically optimizes KPI escalation by exploiting pockets of KPI (value) uplift while continually exploring new possibilities. Adaptive optimization ensures rapid response to changes in customer or market dynamics without human Shadow Making intervention. In addition to improving campaign execution and optimization, marketing clouds that apply AI at the core generate a tremendous amount of campaign. Right time to send an email to a consumer or to predict the likelihood of a customer. to open or click on a particular email. Bolt-on AI solutions can add additional value over current marketing as usual, as Salesforce notes on its Shadow Making company blog: Marketing Cloud Einstein has been in beta for almost a year and we have seen remarkable results. One of my favorite examples is the e-commerce and coupon company ShopAtHome. By redefining customer engagement around predictive scores, the company drove a 23% increase in email clicks and a 30% increase in email opens. - Courtesy of the Salesforce blog post Welcome to the World of Smart Marketing However, in today's world of the connected customer, it is not enough to optimize Shadow Making opens and clicks. Today's connected customers expect a longer-term, value-added relationship with brands, so businesses need to optimize for longer-term KPIs such as 45-day average revenue per user or retention for 60 days. AI to drive marketing and customer experience required building a team of hundreds of engineers and data scientists to spend years creating and perfecting a model. optimized for the particular use case. With the rise of major cloud providers such Shadow Making as Amazon and Microsoft, as well as advances in big data tools and infrastructure, machine learning capabilities are more readily available than ever, with standard offerings such as TensorFlow, Azure ML and Spark MLlib. From developers to marketers with built-in AI Using Shadow Making off-the-shelf ML tools eliminated the need to fully code an AI from scratch; however, they still require significant customization, and one must be either an experienced.