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Md Mostakim Hossain
Jul 30, 2022
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While most marketers stick to 21-50 characters, actual read rates didn't really drop significantly for longer subject lines until they started getting very long. 5. Unsubscribes are bad! Some email marketers love to brag about their low unsubscribe rates. But really, it's no different than bragging about Facebook likes. It's a nice metric, but it means absolutely nothing to your business results. But bragging about not having a lot of unsubscribes is even worse, because unsubscribes are actually great: they remove people from your list who are unlikely to buy from you , saving you money. with your email software provider (almost all charged based on the size of your list). Advertising Continue reading below In fact, savvy email marketers strategically try to get unqualified prospects to unsubscribe from their list in an effort to maximize the ROI of their email marketing efforts. 6. Marketing emails should be branded fax list and refined Do marketing emails have to look good? Not always. In our own testing at Groove, for some of our email drops — particularly in customer onboarding — plain text emails without logos or colors convert the best. In fact, it's the highest converting email in our entire integration, performing about 35% better than the same copy in a branded template: The 6 Biggest Email Marketing Myths, Debunked | SEJ For comparison, here is the branded version of the same email: The 6 Biggest Email Marketing Myths, Debunked | SEJ Advertising Continue reading below We're not the only ones who have won plain text emails. HubSpot tested the claim that HTML emails performed better than plain text emails. Again, it all depends on your audience, who might prefer the conversational and personal feel of a regular looking email to a well-designed email. If in doubt, test. Don't Buy Email Marketing Myths Email marketing is extremely valuable. It's powerful, cheap and easy to implement. Advertising Continue reading below But there's a lot of bad advice out there. I hope this article has convinced you not to take any of these common myths at face value. As with any type of marketing, experiment to see what works best for your unique audience: what works on them is all that matters. This post was . You've spent a fortune on your new e-commerce website, but only a few of your visitors even find the right product, let alone buy something. Errors that look like minor glitches can have a cumulative effect and lead to low conversion rates and a significant loss of profit.
Originally posted in Unbouncy and is republished with permission content media
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Md Mostakim Hossain

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