Fevicol is an adhesives, glues and sealants industry which was established in the year 1959 in India. It is owned by Pidilite Industries Image Masking Limited, an Indian company. Fevicol is first marketed in India for the easy-to-use glue for carpenters. It has been used as a reserve for collagen and fatty adhesives which require boiling before application. As Fevicol is widely used in craft, consumer, engineering and industrial adhesives, it is marketed in around 54 countries Image Masking including around 50,000 locations in India. Fevicol brand glue is a white adhesive that looks like a white viscous paste.
The company prepares many variations of the product which are designed for various features such as stickiness, impact Image Masking resistance, sag, setting time, versatility, shrinkage, shock and vibration resistance, resistance to fire, etc. Fevicol MR is used for cardboard, binding paper, fabrics, plywood and wood. Fevicol SH strongly bonds wood, laminate, veneers, plywood, MDF and all types of cork and boards. Fevicol is the top selling brand of adhesives in India. Contents Image Masking Fevicol SWOT Analysis Highlights Weaknesses of Fevicol SWOT analysis.
Opportunities in Fevicol SWOT Analysis Threats in Fevicol SWOT analysis Fevicol SWOT Analysis Highlights SWOT Analysis of Fevicol - 1 Brand Value - Fevicol being a popular brand has become a household name for Image Masking many generations and has become the replacement for anything that holds items together. This brand is the biggest link for the Pidilite. This brand has introduced many innovative products which have helped revive the Image Masking woodworking trade in India. Marketing Strategy - The viral advertising campaign has been a development of the company's marketing strategy which is a great success for the business activities.