Split Testing for SEO- He 's also piloting the latest release of his brand new SaaS-based product , ClickFlow . He offers smart ways to optimize SEO, such as exchanging titles and matching between keyword categories. Needless to say, the man is on top of things. Before delving into the goal-achieving process itself, let's take a look at the big picture lessons that agencies can learn from single grains. learn more: How to Build a High Performance
Content Marketing Strategy ghost mannequin effect How to actually track the success of content marketing 5 Things You Should Know Before Hiring a Content Marketing Agency 22 brands with the best content marketing campaigns Lesson 1: The power of brand diversity Keep in mind that single grains are just one (albeit the most profitable) component of Eric Siu's business machine . By building services and products to provide value to one market (in Eric's case, companies that need marketing support and digital marketers), he can cross-pollinate across ventures.
This is known as brand diversity or brand stacking and is the opposite of cannibalism in the product market. Here are three examples of how this is actually done: One: Through podcasting meetings, Eric can build relationships with companies that need the right marketing services for you and guide them into the single grain sales process. 2: If his latest Growth Everywhere podcast covers SEO split testing, he can market his product. 3: If you're working with Uber and realize that you need to do SEO split testing, you can suggest adding a product to your SaaS suite. Let's see how it works.